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Definition of SEO and google ads

SEO: stands for search engine optimization.
It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.

GOOGLE ADS: Inorganic SEO, it includes usually paid services such as PPC – Pay Per Click, for those who want immediate results, they can go for inorganic service.

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